Search Engine Optimization Strategy & Process

Our SEO Strategy & Process of Optimization:

Process of Search Engine Optimization

In order for an SEO strategy to work effectively and achieve its goals, it needs proper attention and care throughout its lifespan—and we mean from start-to-finish! That’s why we’ve outlined our own unique set of tools & resources below:

It’s important to understand that the phrase “SEO strategy” and “SEO process” are often used interchangeably. However, they are not the same thing. It’s a plan for achieving a goal, while the process of search engine optimization is a series of steps taken to achieve that goal. For example, if you’re looking to increase your organic search traffic by 10% over three months, your SEO strategy might be to implement new content marketing strategies; whereas your process of optimization would be comprised of specific actions that you take on a monthly basis (e.g., publishing blog posts).


Prepare for the Work Ahead:

digital marketing company before starting the SEO campaign, it’s important to prepare for the work ahead. This includes thoroughly understanding your business goals, brand, audience search behavior and how to best serve them. It also means understanding your competitors’ strengths and weaknesses as well as what technical issues might arise during implementation.

Finally, you’ll want to know what content will be created or updated during the process so that you can prioritize its development based on an audience’s needs and budget constraints while keeping timelines in mind.

An Initial Audit of Your Site to Determine Any Major Technical Issues That Need to be Addressed:

An initial audit of your site to determine any major technical issues that need to be addressed. This includes:

  • Crawling the site to identify crawl errors and other problems with the structure of your website

  • Reviewing the sitemap for accuracy and completeness

  • Reviewing robots.txt file for any issues or mistakes (many times a bad or outdated version is being used)

  • Reviewing page title/meta description tags and ensuring they are accurate, descriptive, and not duplicated between pages (this helps with both Google’s indexation as well as improving click through rates)

  • Looking at page speed – slow loading pages can hurt SEO performance in many ways including reducing time spent on pages which negatively impacts rankings in Google’s search results. The goal here is to obtain an overall score of 90% or above on GTMetrix

An Analysis of Your Competitors to Discover Their Strengths and Weaknesses, and How We Can Take Advantage of Them:

An analysis of your competitors to discover their strengths and weaknesses, and how we can take advantage of them. We will analyze their site and assess what they have done well, what they have missed out on, and how we can use this information to improve our own website’s chances of success.

By understanding what works for other websites in the same niche as yours, you can create a plan that will help you achieve similar results.

Analysis of Your Content to Understand What's Working and What Needs Improvement:

The first step in developing an SEO strategy is to analyze the content on your website. This process is called auditing, and it will help you identify what’s working and what needs improvement.

Auditing involves checking for the following:

  • Relevance: Is the content relevant to users who are searching for it? Does it answer their questions with straightforward explanations?

  • Engagement: Does the copy grab readers and keep them reading, or does it quickly lose their interest?

  • Update frequency: How often is this information updated—once per week or once per month? Is there a time when you’re posting twice a day or less frequently than that (it’s better to post more infrequently than more frequently)? The frequency at which people can find new information about your company online has an impact on how long they’ll stay interested in visiting your site regularly.

A Comprehensive Strategy and Action Plan Outlining Our Recommendations for On-Site Optimization, Link Building, Content Upgrades, and Other Tactics:

  • A comprehensive strategy and action plan outlining our recommendations for on-site optimization, link building, content upgrades, and other tactics.

  • A clear goal that is measurable by you or your company. We will outline exactly what we want to accomplish and how you can measure any progress we make towards reaching it.

  • An actionable plan of how to measure success moving forward with SEO (search engine optimization). This includes keywords that are important to rank for as well as those you’ll be targeting in the future based on their importance at both a local and national level.

Investing in an SEO Company is a Wise Choice for Most Businesses:

  • When you’re looking for an SEO company, it is important to know what to look for in order to make sure that your investment is worth the cost.

  • You should be able to find a reliable service provider who will satisfy your needs and answer any questions you may have about the services provided.

  • You should choose a company that has experience in both local and national search engine optimization strategies. This can help them better understand how each part of your business fits together, as well as how each area is affected by changes in the market place or consumer preferences.


If you’re ready to start seeing results from your SEO strategy, contact us today. We’ll work with you to help you identify your goals and create a plan that will deliver them.

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